Christmas is always a crucial trading period for pubs and bars and with so much uncertainty around lockdowns, reopening, and Covid restrictions, it has never been more important for outlets to ensure their offering, ambiance and price point are all spot on.
A newly-formed drinks company, Ten Locks, focusing on spirits, is set to curate, create and craft a portfolio of premium drink brands for the On and Off trade.
Ten Locks, dedicated to backing brands striving for positive change, has announced a duo of spiced rum brands set to make their mark in the booming sector; The Salford Rum Company and Diablesse Rum join Ten Locks burgeoning portfolio this month and are available to retailers now.
El Tequileño Blanco and Reposado tequilas will be available in early 2021 to the retail and hospitality sectors exclusively via Ten Locks. Platinum, Reposado Gran Reserva, Añejo Gran Reserva and Reposado Rare are set to arrive in the UK later in the year.
El Tequileño, one of the world’s most sought-after tequila brands, is now available to retailers and the hospitality sector thanks to a market-first partnership with Ten Locks.