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CUCIELO launches Dry Vermouth di Torino

Another arrival into the Ten Locks portfolio, just in time for summer.  

The award-winning CUCIELO Vermouth has expanded its collection with the launch of a Dry Vermouth di Torino that has been crafted to capture the essence of ‘Golden Hour’ and Italian Aperitivo Culture.  

CUCIELO Dry (18% ABV, 50cl) aims to perfect the epitome of aperitif cocktails, the Martini, with crisp notes of fresh Sicilian citrus, complemented by a light herbal bitterness throughout. Distribution will be focused on existing and new premium on-trade accounts as well as specialist off-trade and E-commerce. 

Roll-out of the new expression will begin from 23rd May 2022 in its 28 international markets across Europe, Africa and Asia, Ten Locks will begin UK distribution from June.  

Hailing from Italy’s Piedmont region, which was the birthplace of both Vermouth and Aperitivo culture, CUCIELO Dry is a Vermouth Di Torino, a style so respected it has been protected by EU law since 2017 as a DOC appellation and is recognised for its superior quality and provenance. 

With its unique “Ricetta Originale”, CUCIELO Dry’s all-natural botanical formula, includes pontica & gentle artemisia, Aloe Ferox, bitter & sweet orange peel from Calabria, elderflower, dried Sicilian lemon peel & cardamom amongst a number of other natural, secret ingredients. This versatile, natural vermouth also has enough character to work simply mixed with premium tonic or on its own, served chilled, over ice with garnish of orange wedge.  

It is the third expression from the brand, which was founded by Artisan Spirits CEO, Andy Holmes, with an aim to bring vermouth to a new generation of drinkers. It follows the launch of CUCIELO Rosso and Bianco which both arrived in 2018, and in 2021 were awarded double gold at the prestigious San Francisco World Spirits Competition. 

Becky Davies, Head of Commercial at Ten Locks says: “CUCIELO Dry Vermouth di Torino launches in the UK just in time for a summer whereby we expect Italian Aperitivo Culture to flourish.  

“The launch represents a clear opportunity for the on-trade to get behind the consumer appetite for the classic Martini, and the simple serve with tonic taps into the lower alcohol drinks trend.  For retailers, Cucielo is an exceptional vermouth with fresh, premium, eye-catching branding to attract those at home drinkers across the country who wish to celebrate golden hour in style.  

“CUCIELO Dry Vermouth di Torino is a welcome and powerful addition to our portfolio – we’re confident the brand will win for our customers this summer owing to its classic and hugely respected provenance and contemporary positioning.” 

CUCIELO Dry Vermouth is available from May 23rd across Europe, Asia and Africa with an RRP of €16-18.50 depending on the market. UK on and off trade customers can contact the Ten Locks team at sales@tenlocks.com and find out more information at www.ten-locks.com. 

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